Articles
Our Thoughts
Take a read of our musings and meanderings on what’s happening in our world, our industry – and beyond.
Rainbow capitalism or LGBTQ+ ally? How to ensure your brand does Pride right.
Every June brands come out in force to celebrate Pride Month and this year has been no exception. But how many of these brands really support the LGBTQ+ community and how many are just sticking a rainbow on their logo and doing nothing else? And how do you ensure you get the balance right with your future Pride campaigns?
6 reasons wireframing is important
Wireframes should be an integral part of planning your new web project. They will ensure your website is well thought out, scalable and includes everything you (and the website users) need it to include. They may even highlight things you hadn’t thought to include!
We work on our wellbeing, too…
At Thought and Mortar, we understand that everyone has mental health and we know it takes time and effort to maintain a positive mental wellbeing. In homage to Mental Health Month this May, we’ve asked some of the T&M team to reflect on what they do to stay balanced when it comes to their mental health.
Shopify Online Store 2.0 - A first look
In June 2021, Shopify’s annual Unite conference once again saw the unveiling of numerous exciting Shopify updates. Although hosted online for a second year running, this year’s event has proven worth the wait with a multitude of exciting updates being announced.
What is Shopify Plus? Part 8 - Launchpad
This article is the eighth in a series that explore the features of Shopify Plus.
What is Shopify Plus? Part 7 - Plus support
This article is the seventh in a series of articles that explore the features of Shopify Plus.
What is Shopify Plus? Part 6 - Checkout customisation
This article is the sixth in a series of articles that explore the features of Shopify Plus.
What is Shopify Plus? Part 5 – Plus-dedicated APIs
This article is the fifth in a series exploring the features of Shopify Plus.