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What we do

Our services

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Migrating to Shopify

We bring strategy to the migration of your content and data, bringing you smoothly into the strong and stable Shopify ecosystem.

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Shopify setup and strategy

Strategy first, setup second. Clearly defined strategy is fundamental to your success and optimising everything Shopify can do for your business.

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Custom theme development

Custom Shopify stores, beautifully designed and built specifically for your business needs.

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Growth and ongoing support

Launching your store is just the beginning. We’re here to help your business grow, with guidance on everything from internationalisation to SEO and CRO.

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How we do it

Our Approach

While our approach flexes to meet your unique needs, our tried-and-trusted way of doing things makes sure everything flows, everyone knows exactly what’s going on, and eyes are sharply focussed on the prize.


While our approach flexes to meet your unique needs, our tried-and-trusted way of doing things makes sure everything flows, everyone knows exactly what’s going on, and eyes are sharply focussed on the prize.

  • Website audit and discovery

  • Strategy and planning

  • Sitemaps and wireframes


Building on our strategy, we bring it to life. By marrying deep UX thinking with elegant design principles, we create Shopify experiences that work hard and look great.

  • Brand positioning and execution

  • Website and Shopify store design


Taking the design, we make sure it works flawlessly with elegant code – and capitalises on the latest developments in Shopify’s fast-evolving platform.

  • Front-end development

  • Shopify development


Launch time. We make it seamless, effortless and efficient, and give you all the support you need to make sure it’s performing – now, and well into the future.

  • Store launch

  • Ongoing support and strategy

"I can honestly say I've never worked with such a can-do development team. Everything I requested, they delivered on. They took the brief and elevated our site beyond expectations. In addition to understanding the technical side of things, they also understand design and information hierarchy - our site looks nice while also communicating the key messages.

They're a really nice team, too. Always makes a difference. Never once felt like they were pulling the wool over our eyes in terms of cost - they were always very honest and upfront with their fees."

Emily, Royal West Academy

Why we do it

We get a kick out of making your brand grow

With strategic heads and creative hearts, we get a kick out of applying our thinking, design and digital capabilities to make every client’s brand and business thrive. As natural born problem-solvers, we like to get stuck in, sleeves up, and harness the endless potential of digital to make your online business better.

As accredited Shopify Experts, we know Shopify inside-out. Shopify is one of the fastest growing global ecommerce platforms, harbouring the versatility to serve startups through to international enterprises.

We’re lucky enough to have worked with Shopify businesses of all shapes and sizes, across a variety of sectors, and all at various stages of business growth. If you’re already a Shopify merchant wanting a beautiful new website, you’re looking to move to Shopify from another ecommerce platform, or you’re just starting out on your ecommerce journey, get in touch with Thought & Mortar today.

See our work

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Our favourite


Tanners Wine Merchants

Tanners Wine Merchants is a superb, fourth generation family-owned, family-run business based out of Shrewsbury in Shropshire. With awards and accolades from the Decanter Retailer and World Wine Awards, and the International Wine Challenge Awards, Tanners Wines celebrated its 180th anniversary in 2022, securing them as the crème de la crème of independent wine merchants in the UK.

eve sleep

eve sleep is all about the “brilliantly bright-eyed and bushy-tailed bounciness” that comes from a great night’s sleep. The award-winning sleep-wellness company came to us for a shiny, new Shopify 2.0 website.