Articles
Our Thoughts
Take a read of our musings and meanderings on what’s happening in our world, our industry – and beyond.
What do developers think of Shopify theme blocks?
Formally released in June 2025 as part of the ‘Horizons’ Shopify edition, theme blocks are proving divisive among the developers of Shopify themes. Are they one of the most exciting updates Shopify has ever shipped, or the product of a Shopify executive looking to justify a bonus? Eight months on from their release, we speak to a variety of developers to find out why opinions are still so split.
Behind-the-Thought: 🎄 Christmas at Tanners Wines
This article is the first in our Behind-the-Thought Series, looking at how UX decisions make a big difference to ecommerce experiences. Here, we’ll share some of the thinking behind our recent work with Tanners Wine Merchants, where thoughtful design refinements helped make Christmas gifting online feel more intuitive, engaging and full of festive spirit.
The Key Café: Food with Conviction
The Key Café – a unique initiative providing meaningful employment and training to individuals preparing for or recently released from prison.
Ecommerce brand photography: Our learnings
As long-term photographers, but new to the world of ecommerce photography, here we share some of our learnings, musings and thoughts on process.
Lessons learned: musings on turning 30, changing careers and embracing the chaos.
Three years ago, having never experienced a job outside of education, I swapped lesson plans for landing pages, parents’ evening for client meetings and whiteboards for wireframes. In the middle of all that, I also got married, moved to Bristol and, a year and a half ago, I became a mum. Now, as I approach the big three-zero, I can’t help but look back at the wonderful chaos kickstarted by changing careers and ask myself “was it worth it?” (spoiler, 100% yes.).
Our SEO-first approach to Shopify solutions
We understand that SEO is a necessity and your rankings need to be purposeful to create results; meaningfully bridging the gap between traffic and revenue.
Shopify Tax vs Avalara (AVATax)
As a Shopify merchant, managing sales tax efficiently and accurately is critical to staying compliant and saving time. With the release of Shopify Tax at the end of 2024, you now have a native solution to consider alongside Avalara’s AVATax, which had previously been Shopify’s own preferred integration for Plus Stores.
7 Ways to Keep Holiday Shoppers Coming Back for More!
The Christmas season brings a surge of new customers to ecommerce stores, with many making first-time purchases or discovering brands they haven’t interacted with before. However, as the holiday rush wanes, these new customers present a valuable opportunity for online brands: turning one-time shoppers into loyal, repeat customers.