Articles
Our Thoughts
Take a read of our musings and meanderings on what’s happening in our world, our industry – and beyond.
Behind-the-Thought: 🎄 Christmas at Tanners Wines
This article is the first in our Behind-the-Thought Series, looking at how UX decisions make a big difference to ecommerce experiences. Here, we’ll share some of the thinking behind our recent work with Tanners Wine Merchants, where thoughtful design refinements helped make Christmas gifting online feel more intuitive, engaging and full of festive spirit.
The Key Café: Food with Conviction
The Key Café – a unique initiative providing meaningful employment and training to individuals preparing for or recently released from prison.
Ecommerce brand photography: Our learnings
As long-term photographers, but new to the world of ecommerce photography, here we share some of our learnings, musings and thoughts on process.
Lessons learned: musings on turning 30, changing careers and embracing the chaos.
Three years ago, having never experienced a job outside of education, I swapped lesson plans for landing pages, parents’ evening for client meetings and whiteboards for wireframes. In the middle of all that, I also got married, moved to Bristol and, a year and a half ago, I became a mum. Now, as I approach the big three-zero, I can’t help but look back at the wonderful chaos kickstarted by changing careers and ask myself “was it worth it?” (spoiler, 100% yes.).
Our SEO-first approach to Shopify solutions
We understand that SEO is a necessity and your rankings need to be purposeful to create results; meaningfully bridging the gap between traffic and revenue.
Shopify Tax vs Avalara (AVATax)
As a Shopify merchant, managing sales tax efficiently and accurately is critical to staying compliant and saving time. With the release of Shopify Tax at the end of 2024, you now have a native solution to consider alongside Avalara’s AVATax, which had previously been Shopify’s own preferred integration for Plus Stores.
7 Ways to Keep Holiday Shoppers Coming Back for More!
The Christmas season brings a surge of new customers to ecommerce stores, with many making first-time purchases or discovering brands they haven’t interacted with before. However, as the holiday rush wanes, these new customers present a valuable opportunity for online brands: turning one-time shoppers into loyal, repeat customers.
Save Time This Holiday Season: Use Shopify Flow to Streamline Tasks
With the Christmas rush fast approaching, ecommerce businesses face higher order volumes and customer expectations. Shopify Flow, an automation tool for Shopify users, helps businesses save time, reduce errors, and streamline operations, making it invaluable for holiday prep.