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Case study

Usisi Sister

Founded in 2019 by two sisters, Usisi Sister is a premium womenswear brand. They came to us for a brand new site to keep up with the fast-growing demand for their slow, high end fashion brand.

Developing a bespoke theme was the only way to make sure this forward-thinking fashion brand was a cut above, with a sharp focus on performance, flexibility and functionality.


increase in total sales


increase in online sessions


increase in total orders


The thought

The Usisi Sister site wasn’t performing: slow, lacking flexibility, and a poor experience on mobile. It was essential that the new site didn’t just look the part by bringing to life the brand’s stylish look-and-feel, but also worked hard behind the scenes with high-performing functionality.

Following our strategy, audit and planning phase, we needed to:

  • Improve the performance of their Shopify store

  • Ensure that the new website has all the flexibility and functionality they needed, while being easy to use

  • Enhance the brand’s look-and-feel so the new website doesn’t look like a ‘theme’

Visit Usisi Sister
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The mortar

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Enhanced brand experience

  • Modern and performant design to match their brand

  • High fidelity typographic control and flexibility

  • Robust and search engine optimised code

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Archives and user upselling

  • Password/Signup protected Archive functionality

  • Historic and unique product content is structured to help build lasting brand legacy

  • Custom collection layouts and upselling features


Strategy and SEO best practice

  • Ongoing Shopify advice and guidance

  • SEO strategy and support

A doodle of a curious dog

“We would highly recommend Thought & Mortar to anyone looking to build or enhance their website. We found them to be highly professional, organised and timely. Delivering all of our targets and surpassing our goals. The handover process is part of what makes this company so great to work with, once they have finished the project they continue to support you through bespoke handbooks tailored to the client so that moving forward the client is able to be independent.“

Usisi Sister

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