Case study

Runderwear

After working closely with Runderwear for over three years, we partnered with them to reshape their ageing codebase for Shopify 2.0, reaping the rewards of the performance, flexibility and enhanced theme architecture that comes with it.

Visit runderwear.co.uk

Runderwear specialises in underwear, activewear, and running accessories designed for comfort and chafe-free performance. Their products, crafted with seamless technology and breathable fabrics, cater to runners and fitness enthusiasts seeking ultimate support and functionality. They leant on our team to ensure their site continued running seamlessly as we provided them with a Shopify 2.0 solution.

The challenges

Shopify had significantly matured since Thought and Mortar started working with Runderwear, and we worked to transition them into the new era of Shopify 2.0. and it's new enhancements.

Through the implementation and development of a new theme, we were able to embrace significant opportunities for performance optimisation through the move to 2.0. This was also a great opportunity for us to audit the elements of the site that were working well for Runderwear, and those that we thought could be vastly improved.

We also provided strategic consultancy on Conversion Rate Optimisation across the site, including dynamic solutions for cross-sells, upsells and multi-buy bundling functionality.

We adopted a versioned approach to the project, which was both cost-effective for the client and provided them with a strong foundation upon which they can build and iterate on as their business continues to grow.

Key features

Performance

Runderwear's previous site was slow so performance was key to making this a successful project.

Implemented a carefully selected theme that delivered the necessary page speed enhancements and features
Said goodbye to some of the deprecated and unnecessary apps that were slowing down their store

Bespoke upsell functionality and discount logic

On the new runderwear site, we developed Smart upsells and Multi-buy upsells. These are two ways of upselling and promoting products via the cart drawer, with the aim to increase average order value.

Smart upsells: a more generic way of attempting to upsell users. When a user adds a product to their cart, if the product is not found within a Multi-buy collection, we instead promote products relevant to the item that the user has just added to their cart.
Multibuy upsells: offering discounts when a user buys a specific number of products from a specific discounted collection, powered via native Shopify automatic discounts.

The stats

5% increase in order value

3% increase in sessions

14% increase in mobile sessions

"Thought & Mortar have been a pleasure to work with. Excellent and prompt communication, fantastic quality of work completed and always go above and beyond to meet and achieve our expectations. Ben and Simon have assembled a brilliant team and any business with a Shopify store could benefit from their knowledge, logic and practical input."

Simon Lilley, Runderwear

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