Case study

Gladstone / Hellen

Gladstone / Hellen approached Thought and Mortar to make their passion a reality. Creating beautiful things that are built to last, the Gladstone / Hellen team asked us to build a Shopify site that is simple, considered and highly engaging for their customers.

Visit gladstonehellen.co.uk

Gladstone / Hellen had been dreaming about this project for years, and we were so excited that they came to us to make it happen. They make clothes and homewares that are made entirely in Great Britain by skilled craftspeople, using age-old techniques and British components. This was an entirely new Shopify site to showcase their wonderful wares.

The challenges

With Gladstone / Hellen’s brand guidelines in hand, we set about designing the integral components of their new Shopify site. Their end goals were clear: it needed to be simple to use for customers and future-proof, allowing the G/H team to add new content with ease as the business grows without compromising on a consistent brand experience. With the amazing branding work they had done, we knew this was going to be a highly engaging store and we were eager to get to work.

Key features

Played to the strengths of Gladstone / Hellen’s photography to create brand cohesion across the site: built custom G/H image section to showcase their incredible photography; added additional product lifestyle images on product pages
Age verification for age-restricted items
Additional product information table: displayed additional information that is important to the brand on product pages such as materials, care and fit.
Curator note section: added a metafield-powered curator note section for the curator of each item to add a personalised message about a product

“It’s very rarely that you work with a company as efficient, supportive and helpful as Thought and Mortar. They created our website with minimum fuss and maximum professionalism, working to a tight deadline with absolute focus, and what’s more, they were a delight to work with. They are equally good at listening and suggesting which, again, is rare. We’ll be back for more when we need it!”

Charlie Gladstone, Co-founder of Gladstone/Hellen

We loved working with Gladstone / Hellen to make their passion become a reality. Their Shopify site presents their commitment to quality craftsmanship on every page. This partnership exemplifies our dedication to creating sites that not only look beautiful but can also grow with the business and engage customers. We couldn’t be prouder to have helped Gladstone / Hellen share their extraordinary products with the world.

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