Industville is the hallmark of contemporary luxury in industrial lighting. A hugely successful bricks and mortar business was the perfect foundation for taking the brand online.
The refined elegance of the Industville brand needed to come to life online, so we developed a custom Shopify store to really do it justice.
increase in total sales
increase in total orders
increase in conversion rate
With such a strong brand, rock-solid reputation, and a highly successful bricks and mortar business behind them, the online opportunity for Industville was huge. We needed to complement the brand’s offline presence, not just from a brand identity point of view, but with a hard-working solution that would satisfy its varied audiences.
Following our strategy and planning phase, we needed to:
Deliver a custom theme
Collaborate closely with the Industville team throughout, to ensure we maintained the strength of the brand online
Serve the different needs of wholesale and retail customers, delivering the right content for each
By forming a strong, agile working relationship with the Industville team, we were able to fully understand the brand, the team’s objectives and most importantly, how we could meet them with a customised, fully flexible Shopify store.
Strategic brand collaboration
The project team brought together the digital team, brand guardians and SEO partners, to make sure we were hitting our targets across all aspects of the project. It meant the we could stay true to the brand, while helping to develop and implement everything from marketing strategies to offers.
Industville serves both wholesale and retail customers, so it was fundamental to deliver a user experience that successfully satisfied both audiences, simply and effectively. In particular, we developed a range of features to more effectively meet the needs of the trade audience.
Bespoke functionality for the wholesale audience
Seamless user experience
Optimised code and performance
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