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Case study

Industville Lighting

Industville is the hallmark of contemporary luxury in industrial lighting. A hugely successful bricks and mortar business was the perfect foundation for taking the brand online.

The refined elegance of the Industville brand needed to come to life online, so we developed a custom Shopify store to really do it justice.


increase in total sales


increase in total orders


increase in conversion rate


The thought

With such a strong brand, rock-solid reputation, and a highly successful bricks and mortar business behind them, the online opportunity for Industville was huge. We needed to complement the brand’s offline presence, not just from a brand identity point of view, but with a hard-working solution that would satisfy its varied audiences.

Following our strategy and planning phase, we needed to:

  • Deliver a custom theme

  • Collaborate closely with the Industville team throughout, to ensure we maintained the strength of the brand online

  • Serve the different needs of wholesale and retail customers, delivering the right content for each

Visit Industville Lighting
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The mortar

By forming a strong, agile working relationship with the Industville team, we were able to fully understand the brand, the team’s objectives and most importantly, how we could meet them with a customised, fully flexible Shopify store.

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Strategic brand collaboration

The project team brought together the digital team, brand guardians and SEO partners, to make sure we were hitting our targets across all aspects of the project. It meant the we could stay true to the brand, while helping to develop and implement everything from marketing strategies to offers.

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Flexible functionality

Industville serves both wholesale and retail customers, so it was fundamental to deliver a user experience that successfully satisfied both audiences, simply and effectively. In particular, we developed a range of features to more effectively meet the needs of the trade audience.

  • Bespoke functionality for the wholesale audience

  • Seamless user experience

  • Optimised code and performance

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