Case study

eve sleep

eve sleep is all about the “brilliantly bright-eyed and bushy-tailed bounciness” that comes from a great night’s sleep. The award-winning sleep-wellness company came to us for a shiny, new Shopify 2.0 website.

Visit evesleep.co.uk

eve Sleep is a UK-based brand known for revolutionising sleep with premium mattresses and sleep products. They specialise in memory foam and hybrid mattresses. They focus on quality, sustainability, and exceptional customer care, aiming to deliver brighter mornings and better nights. eve sleep wanted to to utilise Shopify’s lightweight theme, Dawn, as a base and use its inbuilt features and methodology to improve performance of their existing website.

The challenges

One of the main challenges of this project was adapting Shopify's lightweight "Dawn" theme to meet specific brand needs. We had to custom-build several features not initially available in the theme. These changes required careful UX and development thought to enhance usability while maintaining flexibility and performance.

As this project was a 'lift-and-shift' it meant that eve sleep was moving over to Shopify for it's usability, flexibility and scalability, so this was less about design and more about getting that functionality just right for what they had previously, making minor improvements where we could.

Key features

Developed using Shopify’s theme, Dawn, as a base, which uses a lightweight HTML-first, JavaScript-only-as-needed approach
Extended Dawn’s functionality by building features that weren’t available in Dawn at the time
Resulted in a highly-performant end product
Custom mega-menu functionality