Hilton Herbs has long been a trusted name in the herbal supplements market, providing natural health solutions for animals across the world. Hilton Herbs approached Thought and Mortar to migrate their website to Shopify Plus, with a focus on scaling their business for global markets while improving back-end operations, inventory management, and customer experience across B2B and B2C segments.
The challenges
As the business expanded internationally, the limitations of their custom CMS became apparent, especially with the need to manage diverse markets, languages, and fulfilment centres. Our challenge was to build a robust, multi-language, and multi-market site that could handle region-specific product catalogues, fulfilment processes, and pricing structures— all while maintaining a cohesive brand experience for customers worldwide.
Our work involved transforming their online presence into a multi-language, multi-market platform, fully internationalised for the US, EU, and UK markets. The project also included the integration of three fulfilment centres, improved inventory management, and the development of both B2B and B2C functionalities through a single site.
Through our work with Hilton Herbs, we have successfully created a robust, multi-language, and multi-market platform capable of supporting both B2B and B2C customers. By integrating three fulfilment centres, improving inventory management, and streamlining back-of-house workflows, we helped Hilton Herbs enhance their operational efficiency while delivering a better customer experience across international markets.
With the systems now in place, Hilton Herbs is well-positioned for future growth, confident in their ability to manage their global operations through a single, scalable platform. Thought and Mortar is proud to have helped Hilton Herbs unlock their full potential in the global marketplace and we continue working in a Partnership with Hilton Herbs.
