19 July 2019

What is Shopify Plus? Part 1 - Overview

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This article is the first in a series of posts that will explore the features of Shopify Plus. Over the coming weeks and months, a number of articles will follow, each going into further detail on several of the features mentioned in this article.

What is Shopify Plus?

When browsing the pricing page for Shopify’s hugely successful e-commerce platform, you’re met with three tiers; Basic, Standard and Advanced. As of 2019, Shopify currently powers over 800,000 online businesses, with the majority signed up to one of these three tiers. Costing $29/mo, $79/mo & $299/mo, respectively, the majority of businesses will find that the services and features offered in these three tiers are enough to fulfil their needs.

But what if your business requires more?

There is, however, a fourth tier - Shopify Plus.

As you’d expect, the higher the tier, the more comprehensive the features, and Shopify Plus is no different. Marketed as their enterprise tier, Shopify Plus offers a fully comprehensive e-commerce platform that is tailored to high-growth, high-volume clients.

When compared to the lower tiers, Plus is a significant step-up in almost every way. Whilst the cost is also a step-up, the enterprise-focused features, dedicated support and ability for mass customisation can quickly make the costs worthwhile.

What are the features of Shopify Plus?

The list of features available to Plus merchants is extensive. The flagship features as advertised by Shopify are:

Shopify Scripts

Enable the coordination of marketing campaigns, promotional activities and the creation customer reward programs (and more!)

Clone stores

Create up to 9 extra stores across multiple regions, with each store able to handle differing stock and currencies.

Dedicated support

Access to 24/7 support, as well as specialist business support and launch support options.

Plus-dedicated APIs

Enable back-end integration systems and and the use of custom applications.


Gain complete control over the customisation of your checkout’s appearance and functionality.

Unlimited staff accounts

Perfect for businesses looking to expand their workforce.

Integrated tax system

Plus Merchants have free access to Avalara's AvaTax software – an efficient, out-the-box solution to tax compliance.

Access exclusive ‘Shopify Plus Partners’

Easily locate award-winning digital and e-commerce solution agencies to assist in the development of your business.

Automated back-end stock operations

Access Shopify Flow, an internal app supplied by Shopify that assists in the automation of back-end stock operations.

Multi-channel sales

Sell through Facebook, Messenger, Instagram and other platforms using multi-channel sales.

Increased orders per minute

With the ability to handle 10,000 orders per minute, Shopify Plus merchants can always be prepared to accommodate a large influx of custom.

And the list goes on...

This list only scratches the surface of Shopify Plus’s capabilities. When considering the integration of the various third-party apps and software supported, the power of Shopify Plus is hard to rival. And it’s ever-growing.

Last year, Shopify’s Augmented Reality feature was revealed and has proved effective with those using it seeing a stark improvement in conversion rates. More recently, however, is the announcement of video and 3D options that will be rolled out later this year, again, adding to the plethora of powerful features available to Plus merchants.

Shopify Plus isn't just for e-commerce giants.

It’s also for merchants looking to take their business to the next level and take their first step towards enterprise-status.

Read more about Shopify Plus, or contact us to find out how Shopify Plus could help your business. As certified Shopify Experts, we can set up unrestricted demo stores and can help navigate the wealth of resources Shopify Plus has to offer.

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