0117 405 8410
hello@thoughtandmortar.com
Runderwear sell pants and bras, amongst other things. They’re not just any old pants and bras, they’re anti chafe, moisture wicking, seamless pants and bras for runners. In fact when Jamie and Rich set up Runderwear there was no equivalent in the market. We work with them on a retainer basis to help grow their sales and improve their website.
Our started our journey with Runderwear by auditing their existing Shopify website. The audit focused on 3 key areas – Shopify setup, performance and customer experience. Together with Runderwear we decided what of our findings we would action.
Our suggestions included:
Since working with Runderwear we’ve focussed on some key areas of the website and added some bespoke functionality. This includes:
We enabled Runderwear to bundle certain products together. This helps upsell products, whilst giving the user an additional discount.
In order for women to get the comfiest bra they need to find their perfect fit. We implemented a bra size calculator where women just have to take two measurements and then they’ll be given their Runderwear bra size along with recommended products. This gives the user confidence that they’re purchasing the correct size.
We improved the checkout process to increase the conversion rate:
Add to basket
Shopping bag
Checkout
“Thought & Mortar have been a pleasure to work with since we started working with them over 2 years ago. Excellent and prompt communication, fantastic quality of work completed and always go above and beyond to meet and achieve our expectations. Ben and Simon have assembled a brilliant team and any business with a Shopify store could benefit from their knowledge, logic and practical input.“
Runderwear
