The journey to making the online experience as peerless as the product started with an audit. It highlighted the gaps where we could make the most of Shopify’s features. By making efficiencies in setup, we could improve the site’s performance, enhance the customer experience, and set the brand’s ecommerce on the path to even more growth. Getting there included:
- Optimisation of images
- Enhanced layout and design
- Removal of unused apps
- Removal of unnecessary Javascript
- Delayed loading of larger, less important Javascript files
