One of the first things to come up in conversations with clients about a new store or migrating to Shopify is themes. Having pre-built themes is great in that it goes a long way to removing a significant barrier to entry when setting up a new store, particularly for smaller start-ups whose chief concerns tend to be around time and budget. Themes available from the Shopify theme store, of which there are over 70 ranging from free up to around $180 (for the more premium ones), make getting a store up and running quicker and more cost effective.
However, there are a few things worth considering when approaching a new Shopify store that will affect whether you are best going with a theme or opting for a bespoke solution. Below are a few observations from our experience working with Shopify over the last 8 years.Read article