Case Study
Just Ingredients

Making it work for trade

We developed a range of features to more effectively meet the needs of the trade audience.

• Trade-specific sign-up form – capturing customer data to enhance profiling and CRM
• Tailored trade content – using customer tags to target content, from bespoke services to technical documents
• Payment options – introduction of BACS payment for validated customers
• Trade prices – targeted pricing for product variants across the site
• Loyalty rewards – unique logic to deliver loyalty rewards for trade and retail

Dynamic VAT pricing

Just Ingredients needed a clearer process for VAT-exempt trade customers.

• Tax-free browsing and checkout – by submitting a valid tax number, trade customers can browse and checkout, tax free
• Geo-located pricing – accepting VAT and other European tax codes to dynamically display tax based on location and delivery address

Simplified shipping

With such complex rules and wide shipping locations, the store needed a truly dynamic solution.

• A variety of shipping methods - based on product, price and weight
• Serving Europe – costs and availability to ship to a large number of countries
• Multiple fulfilment centres - incorporating their varied shipping costs
• Blended rates – incorporating different product’s rates into a single, dynamic blended rate

Pro-rata shipping tax

This was a new one for us, and required development of complex scripts that would work in the Shopify Checkout to calculate how much of the cart’s contents is taxable. From there, customers are charged the right amount of shipping tax.

Bespoke Xero accounting integration

To deliver complex tax reports, the Just Ingredients site needed to integrate with Xero, its accounting software. We got the Shopify API and Xero API talking to each other, developing complex logic to retrieve Shopify data and build the tax reports for Xero.