With such a strong brand, rock-solid reputation, and a highly successful bricks and mortar business behind them, the online opportunity for Industville was huge. We needed to complement the brand’s offline presence, not just from a brand identity point of view, but with a hard-working solution that would satisfy its varied audiences.
Following our strategy and planning phase, we needed to:
- Deliver a custom theme
- Collaborate closely with the Industville team throughout, to ensure we maintained the strength of the brand online
- Serve the different needs of wholesale and retail customers, delivering the right content for each